Everything you need to know (features, privacy, install links, Zoho integrations, migration, and advanced admin/enterprise tips).
Short summary: Arattai is Zoho’s homegrown instant-messaging app (text, voice, video, calls, file share, multi-device) that’s seen rapid adoption in 2025 and is being built out for both personal and enterprise use. This guide walks you from setup to advanced integrations and migration — step-by-step.
Arattai App: Complete Guide, Features & Download Links (2025 – 2026)
Index
- What is Arattai? (quick overview)
- Why Arattai matters in 2025 (trending, privacy, local push)
- Platforms & official download links (apps, web, TV, desktop)
- Arattai — features at a glance
- Beginner’s step-by-step: install, register, first chat
- Intermediate: settings, privacy, groups, importing WhatsApp chats
- Expert / Admin / Business: integrations, automation, enterprise setup
- Security & privacy — what’s encrypted, what’s coming
- Migration checklist (WhatsApp → Arattai)
- Troubleshooting & tips for a smooth switch
- FAQs (quick answers)
- Resources & official links (apps + Zoho links)
- Conclusion & recommended next steps
1 — What is Arattai?
Arattai is an instant messaging app developed by Zoho Corporation. It supports text, voice notes, audio & video calls, file sharing, stories, and multi-device usage. It was originally soft-launched in 2021 and has been positioned as a privacy-forward, Indian-made alternative to mainstream messengers.
2 — Why Arattai matters in 2025
- Rapid growth & national attention: Arattai experienced a huge surge in downloads and visibility in late-2025 after endorsements and interest in homegrown apps; the app topped app-store charts in India during the surge.
- Privacy focus / E2EE rollout: Zoho has accelerated the rollout of end-to-end encryption (E2EE) for Arattai’s messaging following user demand and testing — an important step for user trust and parity with established rivals.
- Ecosystem potential: Because Arattai is built by Zoho, it’s being positioned to integrate smoothly with Zoho’s suite (Cliq, Flow, People, CRM etc.), making it attractive for businesses as well as consumers.
3 — Platforms & official download links
Use the official sources below to download and verify the app.
Official website / downloads
- Arattai official site (web + downloads): https://www.arattai.in/ and the download page https://www.arattai.in/download.html.
Mobile apps
- Google Play (Android): https://play.google.com/store/apps/details?id=com.aratai.chat
- Apple App Store (iOS): https://apps.apple.com/us/app/arattai-messenger/id1522469944
Other platforms
- Desktop (Windows / macOS / Linux) and Web client available via the official site. Arattai also provides an Android TV app.
4 — Arattai — features at a glance
- Text chat, voice notes, media & file sharing (documents, images, video).
- Audio & video calling (1:1 and group calling support).
- Multi-device sync — use Arattai on up to multiple devices with synced messages & settings.
- Import chats — Arattai supports importing exported WhatsApp chats (1:1 and group) so you can carry conversations over.
- Integrations with Zoho ecosystem — Arattai can be connected via Zoho Flow and integrated into Zoho Cliq and other Zoho apps for workflows and notifications. This makes it suitable for business workflows and automations.
- TV and desktop apps for family or enterprise meeting use.
5 — Beginner’s step-by-step: install, register, first chat
Step 0 — Decide device(s)
Pick the devices you’ll use (phone + optional desktop/web). Arattai supports mobile, desktop and web clients.
Step 1 — Download & install
- Android: open Play Store and install: play.google.com/…id=com.aratai.chat.
- iPhone/iPad: open App Store and install: apps.apple.com/…/arattai-messenger/id1522469944.
- Desktop/Web: visit https://www.arattai.in/download.html for installers or web client.
Step 2 — Register
- Open the app → register with your mobile number (OTP verification) or follow the on-screen flow. Create profile name + photo.
Step 3 — Restore / import previous chats (optional)
- If you want to import WhatsApp chats, use WhatsApp’s Export Chat feature and select Arattai (Arattai supports per-chat import). See Arattai’s FAQ for details.
Step 4 — Basic settings you should set now
- Set your Display name and profile photo.
- Enable notifications.
- Review Privacy Settings: last seen, profile photo visibility, read receipts (where available). (Arattai provides privacy options in Settings.)
Step 5 — Test a 1:1 call & file share
- Make an audio and/or video call to check mic/camera and bandwidth.
- Send a document or photo to confirm file sharing works.
6 — Intermediate: settings, privacy, groups & importing chats
Groups & channels
- Create group chats for family, friends or teams. Use meaningful names and group icons.
- Use admin controls to manage members and permissions (remove, mute, promote if supported).
Importing WhatsApp chats (step-by-step — general)
- Open the WhatsApp chat you want to move.
- Use More → Export chat (choose include media or not).
- When the share/export sheet appears, pick Arattai from the list to import to an Arattai chat (repeat per chat/group). Arattai documents say per-chat import is supported.
Note: Import is per-chat — bulk migration of all chats may not be fully automated; make a list of priority chats to import first.
Backups & multi-device
- Arattai supports multi-device sync. If you use multiple devices, make sure sync completes before uninstalling from the original device.
Profile & visibility
- Review who can see your profile photo, last seen and status. Review blocked contacts if needed.
7 — Expert / Admin / Business: integrations, automation, enterprise setup
1) Integrate Arattai with Zoho apps (no code / low code)
- Zoho Flow: connect Arattai to 1000+ apps (CRM, People, Books) and create automated workflows — e.g., “If a new lead is created in CRM, send an Arattai message to Sales channel.”
- Zoho Cliq: bring Arattai conversations or notifications into Cliq so teams can respond to customer messages from their internal workspace. There is an Arattai widget / integration in the Cliq Marketplace.
2) Enterprise features & roadmap
- Zoho is actively positioning Arattai for enterprise scenarios (business integrations, archiving options, and business-level controls). Expect more admin tooling and APIs as adoption grows. Zoho executives have mentioned plans to expand enterprise use cases.
3) Automation examples (use cases)
- Customer support: New ticket in Zoho Desk → trigger Arattai notification to support channel.
- HR workflows: New hire in Zoho People → Arattai welcome message & links to join onboarding group.
4) Developer / API
- If you need custom integrations, use Zoho Flow or check Zoho developer docs / marketplace for connectors and webhooks. For large scale enterprise integration, work with Zoho professional services or a Zoho partner.
8 — Security & privacy — what’s encrypted, what’s coming
- Calls are end-to-end encrypted today and Zoho has said it’s fast-tracking E2EE for messages so message content will be encrypted end-to-end soon (rolled-out progressively). Watch official updates for the full public release.
- Design choice: Zoho has explained E2EE reduces server storage of message content and can lower cost & improve privacy; they are testing before full rollout.
Security tips for users
- Always keep the app updated (security fixes roll out fast during major adoption phases).
- Use device-level security (PIN/biometrics) and enable any available app-lock features.
- Be cautious about third-party clones — always download from official stores or the official website.
9 — Migration checklist (WhatsApp → Arattai)
If you plan to move, here’s a short checklist:
- Audit chats: list important 1:1 and group chats you want to keep.
- Back up WhatsApp where possible (local/export).
- Export & import per chat using WhatsApp Export → choose Arattai in share sheet (Arattai supports per-chat imports). Test with one chat first.
- Notify contacts: share your Arattai number/QR so others can join.
- Move media manually (if large): media export/import can be heavy—decide whether to include media during export.
- Recreate important groups or import group chats using the same export/import method.
- Update important services (2FA numbers, business profiles) to point to your chosen messaging app if needed.
10 — Troubleshooting & tips for a smooth switch
- Sync delays after install: Wait for complete device sync; check network & battery optimizations (Android) that may pause background sync.
- Import failed? Export again from WhatsApp (without media) and try import; smaller batches are less error-prone.
- Missing contacts: Ensure Arattai has permission to access your contacts; refresh contact list in app settings.
- Call quality issues: Check network, grant mic/camera permissions, and try wired headphones if needed.
- If you’re an org admin: pilot Arattai with a small team, collect feedback, then scale with Flow/Cliq integrations.
11 — FAQs (quick answers)
Q: Is Arattai truly made by Zoho?
Yes — Arattai is developed by Zoho Corporation and is available from the official Arattai website and app stores.
Q: Can I import WhatsApp chats to Arattai?
Yes — Arattai supports per-chat import from WhatsApp via WhatsApp’s Export Chat flow; check Arattai’s FAQ for step details.
Q: Are messages end-to-end encrypted?
Calls are E2EE today; Zoho is fast-tracking E2EE for messages and testing rollout to users. Keep an eye on official announcements for the complete release.
Q: Can businesses integrate Arattai with Zoho apps?
Yes — Arattai integrates with Zoho Flow, Zoho Cliq and other tools for automations and enterprise workflows.
12 — Resources & official links (download + Zoho)
Official Arattai & Zoho links (use these to download / verify / integrate):
- Arattai — official website (home & downloads): https://www.arattai.in/ and https://www.arattai.in/download.html.
- Google Play (Android): https://play.google.com/store/apps/details?id=com.aratai.chat.
- Apple App Store (iOS): https://apps.apple.com/us/app/arattai-messenger/id1522469944.
- Zoho home (company & product suite): https://www.zoho.com/.
- Zoho Flow — Arattai integrations: https://www.zohoflow.com/apps/arattai/integrations/.
- Arattai for Zoho Cliq / marketplace: https://marketplace.zoho.com/app/cliq/arattai-for-zoho-cliq.
- Zoho help: Arattai integration docs: https://help.zoho.com/portal/en/kb/zoho-cliq/integrations/articles/arattai.
13 — Conclusion & recommended next steps
Should you try Arattai?
- If you want a Made-in-India alternative with strong Zoho ecosystem integration and modern features, yes — give it a try. It’s especially worth trying if you use Zoho products at work (Cliq, CRM, People) because the integrations add real productivity value.
Quick playbook (3 steps)
- Install Arattai on one device, test the experience (calls, messages, file transfer).
- Import 1–2 key WhatsApp chats and verify message continuity.
- If you run or work at a business: pilot Arattai + Zoho Flow integration for one workflow (e.g., ticket → Arattai alert).