Sep 12, 202211 min read

Video Marketing | YouTube Video Marketing

Video marketing means that mistreatment videos for promoting and telling the audience concerning your product or services. It helps in increasing engagement on your digital and social channels, educates your audience, and permits you to succeed in them with the latest medium.

Topics that we cover in video marketing:

1. What is Video Marketing?

2. Importance of Video Marketing.

3. How is Video Marketing done?

4. Strategies of Video Marketing.

5. Types of Video Marketing.

6. Statistics of Video Marketing.

7. Video Marketing Goals and Targets.

8. What is YouTube Video Marketing?

9. How To Create YouTube Channel?

10. How to upload a video on YouTube?

11. How to make shorts on YouTube videos?

12. How to create a thumbnail for a YouTube video?

13. How to promote YouTube videos?

14. How To make a powerful video for YouTube?

15. Keyword research for YouTube videos.

16. Keyword research tools for YouTube videos.

17. How to rank videos on YouTube?

18. How to increase subscribers to your YouTube video channel?

19. YouTube video marketing analytics.

20. YouTube video marketing course.

Importance of Video Marketing

Video marketing is a powerful way for a company to promote its products and services and spread them to a large-scale audience. It works with each B2C and B2B content ways.

The great factor regarding video content marketing is that it's becoming easier and easier to try effectively. The quantity of choices marketers have suggested that there significantly are some things for each business, even those while not traditional video or piece of writing skills.

Videos area unit a good thanks to making a case for Your Product. Video content may be a great tool once it involves serving potential consumers to study a product.

Customers can solely obtain your product after they perceive what it will and how it’ll help them. It’s expected that video content is a proper tool because the visual part helps businesses make a case for how things work.

How is Video Marketing done?

Optimize your videos and target for every channel.

Depending on the channels you select to launch your campaigns, you will need to create a positive video is optimized to urge the maximum amount of engagement as doable. For Facebook, this suggests keeping it short, uploading videos on to the channel, and adding captions.

Strategies of Video Marketing

Always choose targeted people and determine where and when they spend their time on social media.
Connect with stakeholders to align on an idea for the video.
Think of video as a shorter, quicker, and lowest pricey version of your favourite film. It may still be a lengthy and pricey method. You’ll be able to save your time and money with upcoming project management.
Choose the most effective social media platform to promote your informative video.
Develop electronic messaging and opt for the proper styles of video for your personas. Always make that kind of video which has a message, which attracts people towards you.
You need to define your video goals and discover the most straightforward metrics to assist you in perceiving whether or not you have accomplished those goals.

Types of Video Marketing

Before starting a video, you need to make sure, what kind of video you want to create for you topic. Here are some types of videos which will help you in video creation.

Demo videos
Event videos
Brand videos
Short videos
Long videos
Professional interview videos
Educational videos
Explainer videos
Presentation videos
Animated videos
Live videos
Virtual reality videos
Social videos

Statistics of Video Marketing

65% of viewers say that YouTube is their favourite channel for overwhelming video content.
62% of universal searches on Google embody a video; eight out of ten of these video results come back from YouTube.
There are thirty-eight million active channels on YouTube of that, fifteen million are content creators, and 22000 of them have crossed one million subscribers.
Five hundred hours of video content is uploaded each minute to YouTube as of 2019.

Video Marketing Goals and Targets

Increasing brand awareness

A video is often a good tool for obtaining the word about your company and product. If this can be one of your videos selling objectives, here square measure some forms of videos that will assist you to come through this goal: Short, light-weight videos designed to capture attention within the Facebook newsfeed, on Twitter, Instagram, and on different platforms.

Increase website traffic

One of the only objectives of an internet video marketing strategy is to extend a website’s traffic. as a result, Google Favors links that embody video, merely as well as video on your website (and on YouTube) can boost your discoverability.

Improve individual education

Do you wish to form content to assist your customers higher to perceive {how to|the manner to|a way to} use your products? Video is often a good way. How-to videos and videos addressing FAQs are often announced on your website, sent as links via email to customers writing in, and enclosed in email newsletters.

Increase online engagement

The significant issue regarding online engagement is that it facilitates word-of-mouth selling. If somebody likes, comments, or shares a standing you've announced on Facebook, retweets you, tags a follower in your Instagram post, or engages with you in another manner, their friends may even see it and resolve regarding you in that manner. In addition, online engagement helps build a community and provides those who might not understand you in person a way of security and a sense that you just square measure trustworthy.

What is YouTube Video Marketing?

YouTube video marketing could be a strategy that involves making videos and uploading them on YouTube to push a whole or a product and gain additional exposure. It helps corporations boost traffic, increase their client base, and reach new audiences.

YouTube video marketing is a daunting tool for brands. It combines a strategic principal SEO with one of the foremost resource-intensive styles of media — video.

Benefits of YouTube Marketing

Since YouTube is a world company, it empowers brands worldwide to succeed in new geographies. The platform helps attract leads from entirely different countries. UN agencies speak a similar language. The key good thing about YouTube is that it allows you to promote your company effectively. A business will sleep you by making and posting content on its channel, running pre-roll ads on the platform, and gaining the audience’s attention.

How To Create YouTube Channel?

Step 1. First, you need to create a Google Account

Visit Google and click Sign in within the higher right-hand corner.
Click on Create account at the bottom of the page.
You’ll see an option to create an account for yourself. Since your YouTube account will be for your business, prefer to manage my business.
For creating your Google account, first enter your first name and last name and desired email and password before clicking.
Then, enter an email, your birthday, gender, and phone number for creating your google account.
In the end, agree to Google’s Privacy Policy and Terms of Services and conditions. Then verify your account with a code which is sent via text or phone call on your message.

Step 2. Creating a YouTube Channel

Now we are going to create channel on YouTube.

Visit YouTube. within the higher right-hand corner, note that you’re most likely already logged into your new Google account.
Once you’ve signed in, click your account module and click on Your channel within the computer menu.
You’ll see two choices for making your YouTube channel. Select a custom name for your user profile.
Now, you must be prompted to make your channel name.

Step 3. Customizing your YouTube Account

Click on customize Channel to induce started.
Add a profile image and channel art.
To add a profile image, click on your channel's default profile image within the higher left-hand corner to insert a picture.
Then, transfer your banner image and video watermark.
After you have customized the visual parts for your channel, click Basic information to feature a channel description, a corporation email, and links to your company website and alternative social platforms.

How to upload video on YouTube?

First Log in to your YouTube channel account.
Click on the video icon at the top right-hand side of your window, which can be discover next to your user icon, messages, apps, and notifications.
Click on ‘Upload a Video’ button.
Then press “Select files” to find the video file that is saved on your pc. Or you can drag and drop your file into the window.
Before Uploading a video you need to make a powerful thumbnail for your video. It will make user more attractive towards your video.
Now it’s time to publish your video. You can also choose to post on a scheduled date that you have decided.
To ensure your video performs better, you must include privacy settings, thumbnail and SEO data.
Select your privacy settings.
Once you’ve selected, click on ‘Save’ button.
Make sure your video will be a completely SEO friendly.

How to create a thumbnail for YouTube video?

Some free online YouTube thumbnail maker tools are given below, but we Suggest Canva. In this guide, will tell you how to make a perfect thumbnail for YouTube Video. So, read this guideline to know more:

Visit a free online YouTube thumbnail maker like Canva.
Then sign up or login on Canva.
Select a custom size or choose a YouTube thumbnail template related to your subject.
Once you’ve picked your template or blank document, you can make your thumbnail stand out even more powerful by adding text, image, clip art, or a background to it.
You can also choose images or videos from your computer.
After you finish your thumbnail, press on the share button at the top of the page. Then click on download button. Then choose your file format and after that click to download button to save your thumbnail.

Here are some free tools for making YouTube Thumbnail:

Canva
FotoJet
Adobe Spark
Visme
Picmaker

How To make a powerful video for YouTube?

The first factor you wish to try to once you have a video topic is to analyse it.
To start, move to the channels you’re attempting to emulate, or search around for your video topic on YouTube’s search bar. Then watch a minimum of 5-10 videos being created on your topic and on similar topics!
Plan Your Video Content.
Then it’s time to form a storyboard. This can be a visible illustration of your video sketched out, you’ll be able to know digitally or manually. It’s reasonably like having a top-level view for your video content. Before making a storyboard build some methods for your videos like:

What is the point of my video?
Who is my target audience?
What is my budget?
How many persons will I need to make video?
What is the proper length of the video?
What software will I use for the thumbnail and video title?
How will the video be shoot?
Will there be voice message in the video?
Do I need to include any image, b rolls, text on my video?

For creating a video, you need to have some equipments. Equipment like The Bootstrappers, Camera, Microphone, Lighting, Tripod, Storage and video editing software.
While creating a YouTube video, you need to prepare your filming location to be camera-ready.
Prepare Yourself To be on Camera.
it’s time to show your camera on and hit record.
When you’ve recorded your video, it’s time to edit it. this can be wherever you'll be able to stop working any mistakes you’ve created whereas recording and build your video YouTube-ready. You can use video editing software like Adobe Photoshop for edit your video.

How to make shorts on YouTube video?

YouTube Shorts ar vertical videos that ar sixty seconds or less long. Shorts are often a 60-second continuous video or many 15-second videos combined. However, if your Short uses music from the YouTube catalog, your Short are going to be restricted to 15-seconds solely.

Download the YouTube app
Tap (+) icon on the button of the app homepage, then tap Create a Short.
To record a 15-second video clip, hold the red record button or tap it to start out recording then once more to prevent.
To add lighting tricks and parts to your video, browse the toolbar on the proper of the screen.
Tap the rotating arrows to change the camera read.
Speed up or cut down your Short by sound the 1x button.
Tap the clock icon to line a count timer for making hands-free videos.
Add filters to your Short by sound the 3 circles icon.
Tap the person icon to change up your background and add a inexperienced screen or image from your smartphone’s library.
Tap the ghost icon to assist align your transitions between video clips
For adding the sound to your Short, click on Add sound icon at the top of the screen.
Once you’ve finished recording, tap the checkmark to save your Short and then publish it.

How to promote YouTube Video?

Don't Be Shy: Speak on to the YouTube community and raise them to subscribe your YouTube Channel!
Use Video Descriptions and Banners to encourage users to love and subscribe.
Turn on Comments on Video Pages (you will continually delete comments or block users).

How to rank videos on YouTube?

Place the most important information at the beginning of your title, including the keyword.

Keywords are the most vital key to rank your YouTube videos. To choose your keywords, think about what question you’re responsive along with your video. These keywords are what individuals are going to be searching into their Google or YouTube search.

Tell the viewer right in the title why they should watch your YouTube video. How is it going to change their life?

Thumbnail place a most important role in ranking your video. Your keyword must be in your thumbnail, title and description.

Keyword research for YouTube videos

First off, you wish to gather a list of all the topics that you simply may produce video content.

The next step is to expand and refine these into an list of keywords you'll be able to optimize for. There square measure variety of helpful tools to try to do this:

The next step of your YouTube keyword analysis is to induce search volume information for every of your keyword ideas.

Keyword research tools for YouTube video

Here are some keyword research tools which are given below:

TubeBuddy
VidIQ
Keywordtool.io
Ahrefs
YouTube Autosuggest
Google Trends
Keywords Everywhere

How to increase subscribers for your YouTube video channel?

If you wish people to watch your video, you need to create a content that will engage people. Video must be informative and powerful.
In order to induce additional subscribers on YouTube, you wish to optimize not simply your videos however your channel furthermore.
A trailer provides your audience a preview of what your channel has got to offer.
YouTube permits you to feature a watermark on your videos. this is often an excellent thanks to inform folks to take your channel. A watermark are often a logo, name or a call-to-action.
If you wish your video to reach person outside YouTube, it’s a sensible plan to market your videos on alternative platforms.

YouTube video marketing analytics

1. Watch Time

Watch time is the total quantity of minutes viewers have spent looking at your videos. Within the watch time report, you'll be able to see the quantity of watch time your videos have accumulated. Additionally, you'll be able to rank every one of your videos by watching time and cluster your videos by themes, styles, and lengths to work out your most partaking forms of videos.

2. Average proportion Viewed

The average proportion viewed is the p.c of every video the typical viewer watched. It measures your video's ability to carry viewers' attention for its totality.

3. Average read period

The average read period is the total watch time of your video divided by the overall range of video plays, together with replays. This metric measures your video's ability to interact with viewers.

4. Audience Retention

Audience retention shows you the share of viewers WHO watch and leave your video at every single moment of the video.

5. Re-watches

Re-watches area unit the number of times viewers re-watch certain components of your video. If many individuals are re-watching a particular part of your video, they're most likely curious about the subject your video covers throughout that moment.

6. Engagement

Comments, shares, likes, and dislikes provide marketers with a great deal of valuable qualitative information.

7. Impressions Click-Through Rate

Impressions click-through rate measures your video's ability to prompt individuals to look at your video when seeing it on their homepage, recommendation section, or trending section.

8. Card Click-Through-Rate

Cards area unit slide-in panels that encourage individuals to require the desired action throughout a video, like a watch another video, taking a channel, or clicking through to a unique website.

9. Traffic Sources

External referrals like social media or sites that enter your videos and YouTube referrals like search, the suggested section, and the homepage area unit are all traffic sources.